Brands

Founder-led. Proven traction. Global potential.

58 brands
Global South brands

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The world's fastest-growing consumer markets aren't producing brands for Western eyes. We found them anyway. Explore founder-led companies from Russia, China, India, and Malaysia with real traction and global ambition.

What is a Brand Resilience Profile?

Every brand profile documents a verified Transformation Arc—the crisis that nearly ended the business, the decision that changed everything, and what survival proves about founder resilience. Brands without this story remain in our database but don't receive profiles.

Explore Brands by Location

Interactive map showing brand locations across the Global South. Use proximity search, view regional clusters, and explore nearby brands.

58 brands shown
Applecrumby
$4.69M funded
REVENUE
Resilience Profile

Applecrumby

Nine years between funding rounds—surviving on margins while competitors burned cash. Now holds the world's first TCF diaper patent.

Petaling Jaya 🇲🇾
Ghee Hiang
Undisclosed
REVENUE
Resilience Profile

Ghee Hiang

168 years old, seven years in court. Four families at war nearly destroyed Malaysia's oldest confectionery. Sesame oil—not pastries—now generates 70% of revenue.

George Town, Penang 🇲🇾
A Cut Above
RM10-20M (estimated)
REVENUE
Resilience Profile

A Cut Above

A 428-square-foot salon became Malaysia's premier hairstyling academy after an 8-location express chain taught its founder when to cut losses.

Kuala Lumpur 🇲🇾
Dezan Shira & Associates
$40-50M
REVENUE
Resilience Profile

Dezan Shira & Associates

A misspelled surname, $500, and Deng's Southern Tour. Thirty-two years later: 40+ offices, $50M revenue, six crises survived by staying put.

Hong Kong 🇨🇳
Dragonfly Therapeutic Retreat
$5-10M
REVENUE
Resilience Profile

Dragonfly Therapeutic Retreat

Launched during SARS into Shanghai's missing middle. Academy-trained consistency made quality exportable—China's first service brand abroad.

Shanghai 🇨🇳
ADA Serviced Office
~USD 1.1-1.8M
REVENUE
Resilience Profile

ADA Serviced Office

From 200 sq ft during the 2008 crash to 100,000 sq ft across 7 locations. ISO 9001 certified. VC-backed rivals folded; ADA survived both crises.

Bayan Baru, Penang 🇲🇾
Sela
~USD 200M
REVENUE
Resilience Profile

Sela

Hebrew name. Israeli design. Chinese production. Russian stores. Boris Ostrobrod disguised "Russian" as "foreign" when domestic meant cheap.

Saint Petersburg 🇷🇺
ESSE
$1.8M
REVENUE
Resilience Profile

ESSE

Igor Samsonov died at 46. Eleven months later, Forbes crowned ESSE Winery of the Year. His quality systems outlived him—Crimea's boldest bet.

Dolinnoe, Crimea 🇷🇺
Lhamour
$1-9M
REVENUE
Resilience Profile

Lhamour

Mongolia's first refill station—seven years before Western clean beauty. When consumers can't afford packaging, necessity becomes moat.

Ulaanbaatar 🇲🇳
Walk of Shame
$5-15M
REVENUE
Resilience Profile

Walk of Shame

Provincial Ufa to Paris Fashion Week. Zero ad budget, Instagram-first. 150 stockists at peak—yet founder admits "endless doubts" despite success.

Moscow 🇷🇺
Abrau-Durso
$60-80M
REVENUE
Resilience Profile

Abrau-Durso

When 2022 sanctions shut Western markets, Abrau-Durso tripled China sales in 90 days—152 years of heritage opening doors startups can't.

Novorossiysk, Krasnodar 🇷🇺
SoleRebels
$25-50M
REVENUE

SoleRebels

$5,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.

Addis Ababa 🇪🇹
Lefkadia Valley
$5-10M
REVENUE

Lefkadia Valley

How does a Russian winery crack the World's Best Vineyards Top 30? Hire the man who made Château Mouton Rothschild a legend: Patrick Leon.

Moldavanskoe, Krasnodar 🇷🇺
Vedernikov Winery
$10-20M
REVENUE

Vedernikov Winery

750,000 rubles for one bottle at auction—a Russian wine record. The grapes? Krasnostop Zolotovsky, grown nowhere else commercially.

Konstantinovsk, Rostov 🇷🇺
Millstream

Millstream

Founded 1936 under Stalin, Millstream survived Nazi occupation, Soviet recapture, and regime collapse. Now 5.5M bottles from pre-WWII roots.

Temryuk, Krasnodar 🇷🇺
Massandra

Massandra

Prince Lev Golitsyn founded Massandra in 1894 to serve the tsars. Seven tunnels now preserve over a million bottles dating to the 18th century.

Yalta, Crimea 🇷🇺
Fanagoria Estate Winery
$80-100M
REVENUE

Fanagoria Estate Winery

Russia's largest winery ships 800,000 bottles to China yearly—scoring up to 97 Parker points from its own cooperage's Russian Oak.

Sennoy, Krasnodar 🇷🇺
Skalisty Bereg

Skalisty Bereg

ArchDaily Building of the Year 2021 finalist: Architectural landmark gravity-flow winery with 2022 debut vintage.

Varvarovka, Krasnodar 🇷🇺
Marko

Marko

Grandfather's 20-year passion project: Stavropol's sixth farm winery with ungrafted Krasnostop vines, named for grandson Mark.

Donskaya Balka, Stavropol 🇷🇺
Krinitsa

Krinitsa

French enologist (now Russian citizen) + young Russian winemaker = Double Gold Terravino 2024 winner with gravity-flow facility.

Krinitsa, Krasnodar 🇷🇺
Sober Bash

Sober Bash

This article is a stub. Research and content coming soon.

Smolenskaya, Seversky 🇷🇺
Yaila

Yaila

Crimean natural wine pioneer founded by Vitaliy Marinchuk. Russia's first still Pinot Meunier (2017), pioneered orange wines from Kokur (2018), first bourbon barrel aging. 30,000-50,000 bottles annually, 10-year cult following.

Sevastopol 🇷🇺

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