
SoleRebels
$5,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Africa's second-most populous nation with 120 million consumers and the continent's fastest-growing economy, where ancient coffee culture, traditional craftsmanship, and rapid urbanization create emerging brand opportunities.

East Africa's fastest-growing economy with ancient heritage and emerging consumer market, where founder-led brands in specialty coffee, traditional foods, and textiles leverage origin authenticity and cultural storytelling.
Interactive map showing brand locations across the Global South. Use proximity search, view regional clusters, and explore nearby brands.
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$5,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Searchable listing of all brands in the Ethiopia market
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When crises hit, Global South brands don't scramble for suppliers—they own them. Infrastructure ownership becomes unreplicable moat.

$5,000 startup created 100,000 jobs across 45 countries. World's first Fair Trade footwear proved poverty wasn't the problem—invisibility was.
Type to search across all brands and founders