Markets
Senegal A stable West African democracy of nearly 19 million consumers anchoring the WAEMU franc zone, where a founder cohort forged in the 1994 CFA devaluation now builds export-grade brands in food processing, couture textiles, and natural cosmetics.
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West Africa's Founder Frontier West Africa's most stable democracy and the anchor of the CFA franc zone, where a founder cohort forged in the 1994 devaluation builds export-grade brands in food processing, couture textiles, and natural cosmetics β largely undocumented by institutional capital.
Population
19M
GDP
$36 billion
Growth
8.3%
Premium Growth
12%
Trade Access for Senegal Brands
--
Accessible
--
Restricted --
People
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Tier
Clear
All Brands Resilient Profiled Listed Sector
Clear
All Sectors Artisan Ceramics Artisan Crafts Artisan Foods Baby Care Beauty Personal Care Beauty Retail Beauty Services Beer Boutique Hospitality Color Cosmetics Confectionery Consumer Electronics Cured Meats Dairy Products Department Stores Dried Fruits & Nuts Electric Vehicles Fashion Fashion & Accessories Fermented Dairy Flexible Workspace Food Beverage Fragrances Furniture & Home Decor Gourmet Foods Grocery & Specialty Retail Halal Foods Herbal & Traditional Medicine Honey & Bee Products Hotels & Resorts Jewelry & Watches Kitchen Appliances Leather Goods Mineral Waters Natural Beauty Natural Foods Natural Supplements Olive Oil & Agriculture Packaged Beverages Packaged Snacks Pharmacy & Health Retail Private Colleges Private Education Processed Foods Professional Services Restaurants Skincare Spa Services Specialty Cheeses Spices & Condiments Spirits Sporting Goods Tea & Coffee Heritage Textiles & Fabrics Travel & Tourism Services Wellness Wellness Services Wine Attribute
Clear
All Attributes Artisanal Excellence Award Winning Crisis-Tested Emerging Voice Founder-Led Founder-Owned Heritage Brand Legacy Dynasty Premium Positioning Regional Icon Second Generation Vertically Integrated Signals
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website: feature.properties.website || '',
tier: feature.properties.arcStatus || 'basic'
}));
this.loading = false;
// Update hero brand count
const heroCount = document.getElementById('hero-brand-count');
if (heroCount) {
const brandWord = this.brands.length === 1 ? 'brand' : 'Brands';
heroCount.innerHTML = this.brands.length + ' ' + brandWord;
}
console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug);
} catch (error) {
console.error('Error loading brand data:', error);
this.brands = [];
this.loading = false;
}
// Initialize filters from URL parameters
const params = new URLSearchParams(window.location.search);
if (params.has('search')) this.search = params.get('search');
if (params.has('country')) this.country = params.get('country');
if (params.has('tier')) this.brandTier = params.get('tier');
if (params.has('website')) this.hasWebsite = params.get('website') === 'true';
// Watch for filter changes and update URL (debounced for search)
let searchTimeout;
this.$watch('search', () => {
clearTimeout(searchTimeout);
searchTimeout = setTimeout(() => this.updateURL(), 300);
});
this.$watch('country', () => this.updateURL());
this.$watch('brandTier', () => this.updateURL());
this.$watch('hasWebsite', () => this.updateURL());
},
updateURL() {
const params = new URLSearchParams();
if (this.search) params.set('search', this.search);
if (this.country) params.set('country', this.country);
if (this.brandTier) params.set('tier', this.brandTier);
if (this.hasWebsite) params.set('website', 'true');
const newURL = params.toString()
? window.location.pathname + '?' + params.toString()
: window.location.pathname;
window.history.pushState({}, '', newURL);
},
get activeFilterCount() {
let count = 0;
if (this.search) count++;
if (this.country) count++;
if (this.brandTier) count++;
if (this.hasWebsite) count++;
return count;
},
get filteredBrands() {
return this.brands.filter(brand => {
const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase());
const matchesCountry = !this.country || brand.countryCode === this.country;
const matchesTier = !this.brandTier || brand.tier === this.brandTier;
const matchesWebsite = !this.hasWebsite || brand.website;
return matchesSearch && matchesCountry && matchesTier && matchesWebsite;
});
},
get sortedBrands() {
return [...this.filteredBrands].sort((a, b) => {
let aVal, bVal;
if (this.sortBy === 'founded') {
aVal = a.founded || 0;
bVal = b.founded || 0;
} else if (this.sortBy === 'tier') {
const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 };
aVal = tierOrder[a.tier] || 0;
bVal = tierOrder[b.tier] || 0;
} else if (this.sortBy === 'country') {
aVal = a.country || '';
bVal = b.country || '';
} else if (this.sortBy === 'city') {
aVal = a.city || '';
bVal = b.city || '';
} else {
aVal = a.name || '';
bVal = b.name || '';
}
if (this.sortDirection === 'asc') {
return aVal > bVal ? 1 : aVal < bVal ? -1 : 0;
} else {
return aVal < bVal ? 1 : aVal > bVal ? -1 : 0;
}
});
},
get visibleCount() {
return this.filteredBrands.length;
},
get uniqueCountries() {
return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort();
},
getCountryName(code) {
const countryNames = {
'ru': 'Russia',
'cn': 'China',
'mn': 'Mongolia',
'et': 'Ethiopia',
'in': 'India'
};
return countryNames[code] || code.toUpperCase();
},
clearAllFilters() {
this.search = '';
this.country = '';
this.brandTier = '';
this.hasWebsite = false;
},
removeFilter(filterName) {
if (filterName === 'search') this.search = '';
else if (filterName === 'country') this.country = '';
else if (filterName === 'tier') this.brandTier = '';
else if (filterName === 'website') this.hasWebsite = false;
},
sortTable(column) {
if (this.sortBy === column) {
this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc';
} else {
this.sortBy = column;
this.sortDirection = (column === 'founded') ? 'desc' : 'asc';
}
},
downloadCSV() {
const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier'];
let csv = headers.join(',') + '\n';
this.sortedBrands.forEach(brand => {
const rowData = [
this.escapeCSV(brand.name),
this.escapeCSV(brand.city || 'β'),
this.escapeCSV(brand.country || 'β'),
this.escapeCSV(brand.founded ? String(brand.founded) : 'β'),
this.escapeCSV(brand.website || 'β'),
this.escapeCSV(brand.tier)
];
csv += rowData.join(',') + '\n';
});
const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' });
const link = document.createElement('a');
const url = URL.createObjectURL(blob);
const today = new Date().toISOString().split('T')[0];
let filename = 'senegal-directory-' + today;
if (this.activeFilterCount > 0) {
filename += '-filtered';
}
filename += '.csv';
link.setAttribute('href', url);
link.setAttribute('download', filename);
link.style.visibility = 'hidden';
document.body.appendChild(link);
link.click();
document.body.removeChild(link);
},
escapeCSV(str) {
if (!str) return '';
const comma = String.fromCharCode(44);
const quote = String.fromCharCode(34);
const newline = String.fromCharCode(10);
if (str.includes(comma) || str.includes(quote) || str.includes(newline)) {
return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote;
}
return str;
}
}" class="directory-table-container">
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*/}}Related Insights πΈπ³
May 26, 2026
13 min read
The 1994 CFA franc devaluation forged Senegal's founder generation. Four of the most prominent β all over 65 β have no succession plan.
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