Central Asia's most populous nation and fastest-reforming economy, with a 36-million-person market opening rapidly to private enterprise. Founder-led brands in textiles, food processing, and crafts are emerging from a base of centuries-old Silk Road production traditions.
1 brand
Silk Road Revival
Central Asia's most populous market in rapid economic liberalisation, with founder-owned brands translating centuries of Silk Road textile and craft traditions into modern consumer enterprises.
Population36M
GDP$90 billion
Growth5.5%
Premium Growth15%
Trade Access for Uzbekistan Brands
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russia Russia kazakhstan Kazakhstan uzbekistan Uzbekistan uae United Arab Emirates
beauty-retail Beauty Retail
founder-owned Founder-Owned heritage-brand Heritage Brand premium-positioning Premium Positioning crisis-tested Crisis-Tested second-generation Second Generation Moscow Russia
Karimov suppressed private enterprise for twenty-five years. The founders who survived are now ageing out together -- invisible, unplanned, and simultaneously in play.
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