Markets

Vietnam

Southeast Asia's rising economic powerhouse with 98 million consumers and one of the region's fastest-growing economies, where a dynamic entrepreneurial culture channels ancient craft traditions and a distinctive culinary heritage into founder-owned brands with global ambitions.

3 Brands
Vietnam

Southeast Asia's Rising Star

Vietnam's three-decade economic transformation has created a generation of ambitious founder-owned brands channelling ancient craft traditions into globally competitive products across coffee, food, fashion, and wellness โ€” backed by one of Southeast Asia's most favourable trade alliance frameworks.

Population 98M
GDP $430 billion
Growth 7.1%
Premium Growth 18%

Trade Access for Vietnam Brands

Trade accessible
Trade restricted

ยฉ OpenStreetMap contributors ยท ยฉ CARTO

Explore Brands by Location

Interactive map showing brand locations across emerging markets. Use proximity search, view regional clusters, and explore nearby brands.

Use arrow keys to pan, plus and minus to zoom. Click markers to view brand details.

ยฉ OpenStreetMap contributors ยท ยฉ CARTO

Resilient Brands

Bonia
Resilient Brand

Bonia

Three syllables from a Renaissance sculptor. A SGD 5,000 loan. A 95% stock crash survived. Southeast Asia's boldest foreign branding play.

Kuala Lumpur ๐Ÿ‡ฒ๐Ÿ‡พ
Founded 1974
Founder: Chiang Sang Sem
Founder-Controlled ยท Vertically Integrated
Malaysia Singapore Indonesia Thailand Vietnam Fashion & Accessories Heritage Brand Founder-Owned Crisis-Tested Legacy Dynasty Premium Positioning Second Generation Regional Icon
View Profile
Wuling
Resilient Brand

Wuling

A minivan maker in a third-tier Chinese city built a $4,500 USD EV with no airbags. It outsold Tesla globally within six months.

Liuzhou, Guangxi ๐Ÿ‡จ๐Ÿ‡ณ
Founded 2002
Corporate ยท Manufacturer
China Indonesia Thailand Vietnam Malaysia Electric Vehicles Crisis-Tested Regional Icon Heritage Brand
View Profile
Dezan Shira & Associates
Resilient Brand

Dezan Shira & Associates

A misspelled surname, $500, and Deng's Southern Tour. Thirty-two years later: 27 offices, $50M revenue, six crises survived by staying put.

Hong Kong ๐Ÿ‡จ๐Ÿ‡ณ
Founded 1992
Founder: Chris Devonshire-Ellis
Corporate ยท Service Provider
China India Vietnam United Arab Emirates Sri Lanka Professional Services Crisis-Tested Regional Icon Vertically Integrated
View Profile
website: feature.properties.website || '', tier: feature.properties.arcStatus || 'basic' })); this.loading = false; // Update hero brand count const heroCount = document.getElementById('hero-brand-count'); if (heroCount) { const brandWord = this.brands.length === 1 ? 'brand' : 'Brands'; heroCount.innerHTML = this.brands.length + ' ' + brandWord; } console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug); } catch (error) { console.error('Error loading brand data:', error); this.brands = []; this.loading = false; } // Initialize filters from URL parameters const params = new URLSearchParams(window.location.search); if (params.has('search')) this.search = params.get('search'); if (params.has('country')) this.country = params.get('country'); if (params.has('tier')) this.brandTier = params.get('tier'); if (params.has('website')) this.hasWebsite = params.get('website') === 'true'; // Watch for filter changes and update URL (debounced for search) let searchTimeout; this.$watch('search', () => { clearTimeout(searchTimeout); searchTimeout = setTimeout(() => this.updateURL(), 300); }); this.$watch('country', () => this.updateURL()); this.$watch('brandTier', () => this.updateURL()); this.$watch('hasWebsite', () => this.updateURL()); }, updateURL() { const params = new URLSearchParams(); if (this.search) params.set('search', this.search); if (this.country) params.set('country', this.country); if (this.brandTier) params.set('tier', this.brandTier); if (this.hasWebsite) params.set('website', 'true'); const newURL = params.toString() ? window.location.pathname + '?' + params.toString() : window.location.pathname; window.history.pushState({}, '', newURL); }, get activeFilterCount() { let count = 0; if (this.search) count++; if (this.country) count++; if (this.brandTier) count++; if (this.hasWebsite) count++; return count; }, get filteredBrands() { return this.brands.filter(brand => { const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase()); const matchesCountry = !this.country || brand.countryCode === this.country; const matchesTier = !this.brandTier || brand.tier === this.brandTier; const matchesWebsite = !this.hasWebsite || brand.website; return matchesSearch && matchesCountry && matchesTier && matchesWebsite; }); }, get sortedBrands() { return [...this.filteredBrands].sort((a, b) => { let aVal, bVal; if (this.sortBy === 'founded') { aVal = a.founded || 0; bVal = b.founded || 0; } else if (this.sortBy === 'tier') { const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 }; aVal = tierOrder[a.tier] || 0; bVal = tierOrder[b.tier] || 0; } else if (this.sortBy === 'country') { aVal = a.country || ''; bVal = b.country || ''; } else if (this.sortBy === 'city') { aVal = a.city || ''; bVal = b.city || ''; } else { aVal = a.name || ''; bVal = b.name || ''; } if (this.sortDirection === 'asc') { return aVal > bVal ? 1 : aVal < bVal ? -1 : 0; } else { return aVal < bVal ? 1 : aVal > bVal ? -1 : 0; } }); }, get visibleCount() { return this.filteredBrands.length; }, get uniqueCountries() { return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort(); }, getCountryName(code) { const countryNames = { 'ru': 'Russia', 'cn': 'China', 'mn': 'Mongolia', 'et': 'Ethiopia', 'in': 'India' }; return countryNames[code] || code.toUpperCase(); }, clearAllFilters() { this.search = ''; this.country = ''; this.brandTier = ''; this.hasWebsite = false; }, removeFilter(filterName) { if (filterName === 'search') this.search = ''; else if (filterName === 'country') this.country = ''; else if (filterName === 'tier') this.brandTier = ''; else if (filterName === 'website') this.hasWebsite = false; }, sortTable(column) { if (this.sortBy === column) { this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc'; } else { this.sortBy = column; this.sortDirection = (column === 'founded') ? 'desc' : 'asc'; } }, downloadCSV() { const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier']; let csv = headers.join(',') + '\n'; this.sortedBrands.forEach(brand => { const rowData = [ this.escapeCSV(brand.name), this.escapeCSV(brand.city || 'โ€”'), this.escapeCSV(brand.country || 'โ€”'), this.escapeCSV(brand.founded ? String(brand.founded) : 'โ€”'), this.escapeCSV(brand.website || 'โ€”'), this.escapeCSV(brand.tier) ]; csv += rowData.join(',') + '\n'; }); const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' }); const link = document.createElement('a'); const url = URL.createObjectURL(blob); const today = new Date().toISOString().split('T')[0]; let filename = 'vietnam-directory-' + today; if (this.activeFilterCount > 0) { filename += '-filtered'; } filename += '.csv'; link.setAttribute('href', url); link.setAttribute('download', filename); link.style.visibility = 'hidden'; document.body.appendChild(link); link.click(); document.body.removeChild(link); }, escapeCSV(str) { if (!str) return ''; const comma = String.fromCharCode(44); const quote = String.fromCharCode(34); const newline = String.fromCharCode(10); if (str.includes(comma) || str.includes(quote) || str.includes(newline)) { return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote; } return str; } }" class="directory-table-container">
Brand City Country Year WebsiteTier
End of Directory Listing (Hub-only feature) */}}

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