Sectors

Baby Care

Products designed for infant and child health, safety, and development, from feeding supplies to personal care.

1 brand
Baby-Care

Growing with Trust

Babycare brands build deep loyalty through safety certifications, organic ingredients, and founder authenticity that resonates with discerning parents.

Explore Brands by Location

Interactive map showing brand locations across emerging markets. Use proximity search, view regional clusters, and explore nearby brands.

Use arrow keys to pan, plus and minus to zoom. Click markers to view brand details.

© OpenStreetMap contributors · © CARTO

Resilient Brands

Applecrumby
Resilient Brand

Applecrumby

Nine years between funding rounds—surviving on margins while competitors burned cash. Now holds the world's first TCF diaper patent.

Petaling Jaya, Selangor 🇲🇾
Founded 2012
Founder: Sean & Jesmine Tan
Founder-Controlled · Manufacturer
Malaysia Baby Care Founder-Owned Crisis-Tested Award Winning Premium Positioning
View Profile
website: feature.properties.website || '', tier: feature.properties.arcStatus || 'basic' })); this.loading = false; // Update hero brand count const heroCount = document.getElementById('hero-brand-count'); if (heroCount) { const brandWord = this.brands.length === 1 ? 'brand' : 'Brands'; heroCount.innerHTML = this.brands.length + ' ' + brandWord; } console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug); } catch (error) { console.error('Error loading brand data:', error); this.brands = []; this.loading = false; } // Initialize filters from URL parameters const params = new URLSearchParams(window.location.search); if (params.has('search')) this.search = params.get('search'); if (params.has('country')) this.country = params.get('country'); if (params.has('tier')) this.brandTier = params.get('tier'); if (params.has('website')) this.hasWebsite = params.get('website') === 'true'; // Watch for filter changes and update URL (debounced for search) let searchTimeout; this.$watch('search', () => { clearTimeout(searchTimeout); searchTimeout = setTimeout(() => this.updateURL(), 300); }); this.$watch('country', () => this.updateURL()); this.$watch('brandTier', () => this.updateURL()); this.$watch('hasWebsite', () => this.updateURL()); }, updateURL() { const params = new URLSearchParams(); if (this.search) params.set('search', this.search); if (this.country) params.set('country', this.country); if (this.brandTier) params.set('tier', this.brandTier); if (this.hasWebsite) params.set('website', 'true'); const newURL = params.toString() ? window.location.pathname + '?' + params.toString() : window.location.pathname; window.history.pushState({}, '', newURL); }, get activeFilterCount() { let count = 0; if (this.search) count++; if (this.country) count++; if (this.brandTier) count++; if (this.hasWebsite) count++; return count; }, get filteredBrands() { return this.brands.filter(brand => { const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase()); const matchesCountry = !this.country || brand.countryCode === this.country; const matchesTier = !this.brandTier || brand.tier === this.brandTier; const matchesWebsite = !this.hasWebsite || brand.website; return matchesSearch && matchesCountry && matchesTier && matchesWebsite; }); }, get sortedBrands() { return [...this.filteredBrands].sort((a, b) => { let aVal, bVal; if (this.sortBy === 'founded') { aVal = a.founded || 0; bVal = b.founded || 0; } else if (this.sortBy === 'tier') { const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 }; aVal = tierOrder[a.tier] || 0; bVal = tierOrder[b.tier] || 0; } else if (this.sortBy === 'country') { aVal = a.country || ''; bVal = b.country || ''; } else if (this.sortBy === 'city') { aVal = a.city || ''; bVal = b.city || ''; } else { aVal = a.name || ''; bVal = b.name || ''; } if (this.sortDirection === 'asc') { return aVal > bVal ? 1 : aVal < bVal ? -1 : 0; } else { return aVal < bVal ? 1 : aVal > bVal ? -1 : 0; } }); }, get visibleCount() { return this.filteredBrands.length; }, get uniqueCountries() { return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort(); }, getCountryName(code) { const countryNames = { 'ru': 'Russia', 'cn': 'China', 'mn': 'Mongolia', 'et': 'Ethiopia', 'in': 'India' }; return countryNames[code] || code.toUpperCase(); }, clearAllFilters() { this.search = ''; this.country = ''; this.brandTier = ''; this.hasWebsite = false; }, removeFilter(filterName) { if (filterName === 'search') this.search = ''; else if (filterName === 'country') this.country = ''; else if (filterName === 'tier') this.brandTier = ''; else if (filterName === 'website') this.hasWebsite = false; }, sortTable(column) { if (this.sortBy === column) { this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc'; } else { this.sortBy = column; this.sortDirection = (column === 'founded') ? 'desc' : 'asc'; } }, downloadCSV() { const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier']; let csv = headers.join(',') + '\n'; this.sortedBrands.forEach(brand => { const rowData = [ this.escapeCSV(brand.name), this.escapeCSV(brand.city || '—'), this.escapeCSV(brand.country || '—'), this.escapeCSV(brand.founded ? String(brand.founded) : '—'), this.escapeCSV(brand.website || '—'), this.escapeCSV(brand.tier) ]; csv += rowData.join(',') + '\n'; }); const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' }); const link = document.createElement('a'); const url = URL.createObjectURL(blob); const today = new Date().toISOString().split('T')[0]; let filename = 'baby-care-directory-' + today; if (this.activeFilterCount > 0) { filename += '-filtered'; } filename += '.csv'; link.setAttribute('href', url); link.setAttribute('download', filename); link.style.visibility = 'hidden'; document.body.appendChild(link); link.click(); document.body.removeChild(link); }, escapeCSV(str) { if (!str) return ''; const comma = String.fromCharCode(44); const quote = String.fromCharCode(34); const newline = String.fromCharCode(10); if (str.includes(comma) || str.includes(quote) || str.includes(newline)) { return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote; } return str; } }" class="directory-table-container">
Brand City Country Year WebsiteTier
End of Directory Listing (Hub-only feature) */}}

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