Sectors

Beauty Services

Salons, spas, and aesthetic service providers offering hair, nails, skincare treatments, and beauty transformations that combine artistry with personalized care.

6 Brands

Personal Transformation

Premium beauty services build loyal clientele through expertise, personalized experiences, and cultural understanding that global chains cannot replicate. These service brands create deep trust relationships driving recurring revenue.

Explore Brands by Location

Interactive map showing brand locations across emerging markets. Use proximity search, view regional clusters, and explore nearby brands.

Resilient Brands

Resilient Brand

Hairstory International

Hairstory turned junior stylists into equity partners — then watched that model hold firm through three consecutive pandemic lockdowns.

George Town, Penang 🇲🇾

Founded 2004

Founder: Derick Ooi Tze Wei

Founder-Controlled · Retail Operator

Malaysia Beauty Services Founder-Owned Founder-Led Crisis-Tested Regional Icon Award Winning

Resilient Brand

Shanghai Siyanli

China's #3 beauty-services chain survived a collapsed A-share takeover and a pandemic loss year to exit at RMB 1.25 billion in 2025.

Shanghai 🇨🇳

Founded 1996

Corporate · Retail Operator

China Beauty Services Crisis-Tested Premium Positioning Award Winning

Resilient Brand

Naran Group

Mongolia had never known private enterprise. Naran borrowed $8,000 in 1990 — and hasn't missed a TOP-100 enterprise ranking since 2008.

Ulaanbaatar 🇲🇳

Founded 1990

Founder: D. Udval

Founder-Controlled · Distributor

Mongolia Natural Beauty Skincare Beauty Services Department Stores Heritage Brand Founder-Owned Crisis-Tested Premium Positioning Regional Icon

Resilient Brand

A Cut Above

A 428-square-foot salon became Malaysia's premier hairstyling empire after an 8-location express chain taught its founder when to cut losses.

Kuala Lumpur 🇲🇾

Founded 1979

Founder: Winnie Loo

Founder-Controlled · Retail Operator

Malaysia Beauty Services Founder-Owned Award Winning Premium Positioning Vertically Integrated

Resilient Brand

Dragonfly Therapeutic Retreat

Launched during SARS into Shanghai's missing middle. Academy-trained consistency scaled across continents—then survived the founder's full exit.

Shanghai 🇨🇳

Founded 2003

Founder: Georgie Yam

Family-Owned · Service Provider

China Wellness Services Beauty Services Second Generation Artisanal Excellence Crisis-Tested

Profiled Brands

Erb

A Thai beauty brand built on Rama V court flower recipes — COVID destroyed 40% of revenue, then a THB 72M corporate deal reshaped its future.

Bangkok 🇹🇭

Founded 2000

Founder: Pattree Bhakdibutr

Founder-Controlled · Vertically Integrated

Thailand Singapore Natural Beauty Wellness Services Beauty Services Founder-Owned Crisis-Tested Premium Positioning Artisanal Excellence Award Winning

website: feature.properties.website || '', tier: feature.properties.arcStatus || 'basic' })); this.loading = false; // Update hero brand count const heroCount = document.getElementById('hero-brand-count'); if (heroCount) { const brandWord = this.brands.length === 1 ? 'brand' : 'Brands'; heroCount.innerHTML = this.brands.length + ' ' + brandWord; } console.log('Loaded ' + this.brands.length + ' brands for ' + taxonomyType + ': ' + termSlug); } catch (error) { console.error('Error loading brand data:', error); this.brands = []; this.loading = false; } // Initialize filters from URL parameters const params = new URLSearchParams(window.location.search); if (params.has('search')) this.search = params.get('search'); if (params.has('country')) this.country = params.get('country'); if (params.has('tier')) this.brandTier = params.get('tier'); if (params.has('website')) this.hasWebsite = params.get('website') === 'true'; // Watch for filter changes and update URL (debounced for search) let searchTimeout; this.$watch('search', () => { clearTimeout(searchTimeout); searchTimeout = setTimeout(() => this.updateURL(), 300); }); this.$watch('country', () => this.updateURL()); this.$watch('brandTier', () => this.updateURL()); this.$watch('hasWebsite', () => this.updateURL()); }, updateURL() { const params = new URLSearchParams(); if (this.search) params.set('search', this.search); if (this.country) params.set('country', this.country); if (this.brandTier) params.set('tier', this.brandTier); if (this.hasWebsite) params.set('website', 'true'); const newURL = params.toString() ? window.location.pathname + '?' + params.toString() : window.location.pathname; window.history.pushState({}, '', newURL); }, get activeFilterCount() { let count = 0; if (this.search) count++; if (this.country) count++; if (this.brandTier) count++; if (this.hasWebsite) count++; return count; }, get filteredBrands() { return this.brands.filter(brand => { const matchesSearch = !this.search || brand.name.toLowerCase().includes(this.search.toLowerCase()); const matchesCountry = !this.country || brand.countryCode === this.country; const matchesTier = !this.brandTier || brand.tier === this.brandTier; const matchesWebsite = !this.hasWebsite || brand.website; return matchesSearch && matchesCountry && matchesTier && matchesWebsite; }); }, get sortedBrands() { return [...this.filteredBrands].sort((a, b) => { let aVal, bVal; if (this.sortBy === 'founded') { aVal = a.founded || 0; bVal = b.founded || 0; } else if (this.sortBy === 'tier') { const tierOrder = { 'complete': 3, 'partial': 2, 'basic': 1 }; aVal = tierOrder[a.tier] || 0; bVal = tierOrder[b.tier] || 0; } else if (this.sortBy === 'country') { aVal = a.country || ''; bVal = b.country || ''; } else if (this.sortBy === 'city') { aVal = a.city || ''; bVal = b.city || ''; } else { aVal = a.name || ''; bVal = b.name || ''; } if (this.sortDirection === 'asc') { return aVal > bVal ? 1 : aVal < bVal ? -1 : 0; } else { return aVal < bVal ? 1 : aVal > bVal ? -1 : 0; } }); }, get visibleCount() { return this.filteredBrands.length; }, get uniqueCountries() { return [...new Set(this.brands.map(b => b.countryCode).filter(c => c))].sort(); }, getCountryName(code) { const countryNames = { 'ru': 'Russia', 'cn': 'China', 'mn': 'Mongolia', 'et': 'Ethiopia', 'in': 'India' }; return countryNames[code] || code.toUpperCase(); }, clearAllFilters() { this.search = ''; this.country = ''; this.brandTier = ''; this.hasWebsite = false; }, removeFilter(filterName) { if (filterName === 'search') this.search = ''; else if (filterName === 'country') this.country = ''; else if (filterName === 'tier') this.brandTier = ''; else if (filterName === 'website') this.hasWebsite = false; }, sortTable(column) { if (this.sortBy === column) { this.sortDirection = this.sortDirection === 'asc' ? 'desc' : 'asc'; } else { this.sortBy = column; this.sortDirection = (column === 'founded') ? 'desc' : 'asc'; } }, downloadCSV() { const headers = ['Brand', 'City', 'Country', 'Founded', 'Website', 'Tier']; let csv = headers.join(',') + '\n'; this.sortedBrands.forEach(brand => { const rowData = [ this.escapeCSV(brand.name), this.escapeCSV(brand.city || '—'), this.escapeCSV(brand.country || '—'), this.escapeCSV(brand.founded ? String(brand.founded) : '—'), this.escapeCSV(brand.website || '—'), this.escapeCSV(brand.tier) ]; csv += rowData.join(',') + '\n'; }); const blob = new Blob([csv], { type: 'text/csv;charset=utf-8;' }); const link = document.createElement('a'); const url = URL.createObjectURL(blob); const today = new Date().toISOString().split('T')[0]; let filename = 'beauty-services-directory-' + today; if (this.activeFilterCount > 0) { filename += '-filtered'; } filename += '.csv'; link.setAttribute('href', url); link.setAttribute('download', filename); link.style.visibility = 'hidden'; document.body.appendChild(link); link.click(); document.body.removeChild(link); }, escapeCSV(str) { if (!str) return ''; const comma = String.fromCharCode(44); const quote = String.fromCharCode(34); const newline = String.fromCharCode(10); if (str.includes(comma) || str.includes(quote) || str.includes(newline)) { return quote + str.replace(new RegExp(quote, 'g'), quote + quote) + quote; } return str; } }" class="directory-table-container">