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~USD 200M
REVENUE
Resilience Profile
Sela
Hebrew name. Israeli design. Chinese production. Russian stores. Boris Ostrobrod disguised "Russian" as "foreign" when domestic meant cheap.
Saint Petersburg 🇷🇺
Fashion & Accessories
Fashion and accessories showcasing design creativity, cultural influences, and practical international appeal. These designers blend traditional craftsmanship with contemporary aesthetics, creating wearable pieces that combine cultural identity with modern global trends.
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Wearable Culture
Fashion brands with cultural authenticity command premium pricing and loyalty that trend-driven fast fashion can't match. These designers offer distinct aesthetics in markets increasingly hungry for alternatives to Western-dominated fashion narratives.
Explore Brands by Location
Interactive map showing brand locations across the Global South. Use proximity search, view regional clusters, and explore nearby brands.
Map data © CARTO © OpenStreetMap contributors
Resilient Brands
$5-15M
REVENUE
Resilience Profile
Walk of Shame
Provincial Ufa to Paris Fashion Week. Zero ad budget, Instagram-first. 150 stockists at peak—yet founder admits "endless doubts" despite success.
Moscow 🇷🇺
Profiled Brands
$25-50M
REVENUE
SoleRebels
$5,000 on grandmother's land. 100,000 jobs created. Ethiopia's first global fashion brand. Artisan production as competitive moat.
Addis Ababa 🇪🇹
Complete Directory
Searchable listing of all brands in the Fashion & Accessories sector
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Founder's Journey
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The Rock That Survived Every Storm
Ruble collapsed 70%. Competitors raised prices 200%. Ostrobrod froze them—one month of destroyed margins built 30 years of customer loyalty.
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Vertical Integration: The Hidden Moat
When crises hit, Global South brands don't scramble for suppliers—they own them. Infrastructure ownership becomes unreplicable moat.
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From Provincial Ufa to Paris Fashion Week: How Geographic Disadvantage Became Creative Edge
From provincial Ufa to Paris Fashion Week. No connections, no proximity, no fashion pedigree. Geographic disadvantage became creative edge.
Brand Spotlight
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$5,000 Built Ethiopia's Global Fashion Empire
$5,000 startup created 100,000 jobs across 45 countries. World's first Fair Trade footwear proved poverty wasn't the problem—invisibility was.