
Doors Slammed Shut—One Opened Faster
Sanctions closed Europe overnight. Fanagoria tripled China exports in 90 days—800,000 bottles redirected in three months proves agility wins.
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Sanctions closed Europe overnight. Fanagoria tripled China exports in 90 days—800,000 bottles redirected in three months proves agility wins.

Three generations, one imperial estate. When 2022 sanctions closed Europe, Pavel Titov tripled China exports in 90 days.

$16B peak → 98% crash → the strategic lesson. Traffic arbitrage builds awareness, not loyalty. Only brand equity protects margins.
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